ABB Customer Experience (ACE) Center

Connecting people and collaborating with courage and curiosity

The only one of its kind worldwide: The ABB Customer Experience (ACE) Center in Ladenburg – a space where you and your customers can engage in innovative thinking and creative work with a diverse team of experts. We connect people and deploy agile working methodologies such as Design Thinking in single or multi-day Co-Creation Workshops to generate new ideas and concepts in the fields of strategy, productivity and sustainability.

ACE Co-Creation means: Involving customers early on, listening and understanding their needs and providing them with competent support in a structured process. Our hallmark: Custom-tailored Co-Creation workshops (face to face and virtual) with an interdisciplinary team paired with results-oriented follow-up. Our mission is: driving value creation together.

Achieve objectives together using the Co-Creation process

Our workshops are efficient and fun. Learn first-hand about participants’ experiences with our Co-Creation methods.

ABB used the ACE method to quickly synthesize a range of viewpoints and wishes into firm goals. This efficient technique enabled us to develop four specific concepts in a very short time and reach a common understanding of everything a partnership in e-mobility and electrical infrastructure optimization had to offer. We will deepen our collaboration by focusing on ‘Smart Cities’ in upcoming workshops.

Michael Teigeler Managing Director of Stadtwerke Heidelberg Energie

This was actually the first time in my career that I didn’t feel like I was just another prospect attending a thinly veiled sales event. The first workshop wasn’t even about the products we needed. ABB simply wanted to hear what we had to say. Then we worked together to figure out the actual problem and how we could resolve it.

Holger Schwenk Managing Director of machine manufacturer Inotec
Who we are

Your partner for embarking on new paths

The ABB Customer Experience (ACE) Center uses Co-Creation to advise and assist companies inside and outside of the ABB Group as they embark on new paths. We are flexible regarding methods and workshop format, yet disciplined when it comes to time management and goal orientation. We listen carefully and look closely!
Our services

Customized workshops

Versatility is key when it comes to Co-Creation. Our custom-tailored workshops on digital and sustainable technologies can be conducted at the ACE Center in Ladenburg, at your location of choice or even at trade fair or exhibition. Virtual formats are also very successful. There are many ways to reach your goal!
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Your added value

User-oriented results

Co-Creation connects experts who think in teams and not in hierarchies. Combining this approach with inspiring methods leads to concrete results: Innovative concepts, products, services and business models that are consistently aligned with user demands. An investment that makes an impact!
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Contact & Reservation

You are facing a challenge and want to manage it, further develop future-oriented technologies or business models, put more focus on the user? Contact us and reserve here a co-creation workshop or a visit in the ACE Center in Ladenburg, which you can rent for your event.

Virtual Workshops